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Listen to this: Do you know what a "hook" is?
A hook is a phrase, idea or maybe just a couple words that "hook" your reader (like a fish) and reel them into your ad. And if you use the right "bait" in your hook Wholesale Jerseys China , it'll create so much curiosity and interest that (when targeted to the right market) it will be virtually impossible for your prospect to NOT read your copy.
Here's an example of what I'm talking about:
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See what I mean? This headline is over 50 years old, but even today, you wonder how can a bald-headed barber save your hair? The only way to find out is to keep reading the ad.
Here's another example:
Atlanta Housewife Investigated And Almost Arrested For Losing 73 Pounds!
This is one of my favorites. How can you NOT want to see what the story behind that hook is? This was also the headline from a real ad that ran about 30 years ago.
Okay, one more example:
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That was another real ad that ran many years ago. And be honest Wholesale Jerseys , if you were going bald, could you resist reading the rest of that ad to see what the story is?
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